Although the mainstay marketing strategies like keyword targeting and bidding on space still do remain, testing a new method is the main way for any business to experience new growth. Taking a chance on the ups and the new trends are going to create a supplemental strategy for reaching out to new audiences and getting more traffic while having the benefits and cost statistics to support is a viable experiment.
- Influencer marketing: It is comparatively new in the huge scheme of advertising trends. So the fact that marketers can be wary about adding a new experiment to their already limited campaign budgets can be understood well. Although while it is a new concept or trend it cannot be overlooked. The data from the past few years have given positive insights for a promising and profitable future.
Influencer marketing is one of the fastest growing sectors in the digital marketing trend. A unique business model has been possible by the increase in the importance of social media. Influencers partner with the brands and then recommend the products to the followers for a fee. This key feature benefits the brand by increasing the online presence and a social media exposure while allowing them to keep learning more about the target audience through the reach of an influencer.
It provides numerous possibilities and can become a valuable asset to a marketer’s campaign strategy. This is a great way to show the audiences how they can market their own personal brands and businesses?
Why does influencer marketing work?
This can be understood by the fact that how consumers feel when they get recommendations from their own friend circle. It comes across as authentic as influencers have audiences that trust them. The right audience which is your target sees these recommendations as a part of the influencer’s natural content flow. Because it is not a direct advertising or a sales ground, it becomes much more reliable and relatable to the consumer and builds trust for the brand through an authentic channel.
Here are a few ways by which influencer marketing can benefit ant brand:
Increase Public Perception:
Numerous businesses suffer and have a lot of struggle how partnering with an influencer can be more beneficial than just running ads on the social media. The best ways are to think of influencer recommendations like the word of mouth references.
To have an influence that the consumers are already engaged with, recommending a service is not going to be much different than having a friend that makes the same suggestions. This makes the influencer marketing partnership the perfect technique for increasing the overall online reputation and increasing the likelihood of having new customers.
If you are confused about where to start, there are a number of tools that can help you started with an influencer campaign. There are also options dedicated to helping you connect through video or YouTube influencers only.
Collect information about Target Demographics:
To influence the audience in an effective way so that a brands name gets recognized, leveraging is a nice option. The real value comes from converting the potential leads to the viable leads and probably into future customers. When you actively learn and gather information about an influencer’s audience, a brand is going to be able to target them for conversion. By collecting the data, marketers give themselves valuable and new information about who are the buyer persons and what are their expectations for a brand.
For example, a marketing team might like to have an influence host a giveaway that might require an email entry so that an email of a newsletter with the potential leads. Within the newsletter a coupon can be included that is going to allow the company to track any conversions which were the direct result of the campaign and also provide more information about the demographics of the audience.
By doing this the company can further track down on what the potential customers want and the most effective ways to provide it to them. It does not matter what product or brand is being promoted. It can be an important strategy. By increasing the brand’s public perception an increase in exposure and the website traffic and learning more about the target audience can help the marketers to use the power of social media for the native channels and the brand as well.
Generate low – cost and high-value traffic:
Marketing is basically a trial and error process. With every test, a demographic survey and the data are collected. This helps the marketers to gain more knowledge about the audiences. The main problem with such a process is that it is time-consuming and needs finances. This method can be harmful to the smaller companies.
Here are a few tips on how to do influencer marketing for any brand
Always follow FTC guidelines for influencer marketing:
The FTC had clarified that what brands and the influencers are supposed to do when they are working together on a sponsored content. If you don’t want to face many problems or any kind of legal issues, make sure that the influencers that you are working with disclose that they are being compensated clearly for promoting the brand. Instagram has also made this process a lot easier with a branded content option. By using this feature one can work with ease and disclose when the post they share is sponsored or is with a brand partnership. As it is easier to see that the influencer marketing is going to be regulated, make sure that the brand is ready for it. These are some tips that will keep the influencer marketing campaign high:
- If you have signed an influencer to create five posts a month, you can’t just have them disclose that you are working together. Even when the content seems like an ad, the brand needs to disclose the partnership in each paid post.
- Never assume that just because the brand has asked the influencer to put #sponsored in their Instagram caption that they are really doing it. Always review each and every paid content and make sure that they notice that they are being compensated.
Never limit Influencer marketing:
Numerous brands automatically associate with marketing with Instagram. But one must not ignore other channels. Consider other platforms that work with influencers that other brands might be ignoring. You will be able to generate a better ROI if you are going to pay less and get better conversions.
Use Influencer marketing tools:
As influencer marketing had started to become popular, two of the biggest challenges that brands had faced was finding influencers and maintaining the relationships. Today there is a growing number of platforms and tools that are going to get the job done in a jiffy, without much hassle. Make sure that you start exploring different tools so that it creates a workflow and processes for the campaigns. This is not just going to save a lot of time but will also help the brand to measure the performance.
Influencer marketing is not just limited to big brands and established businesses; it is also helpful for a small business that can easily increase their reach with the influencer marketing campaigns.